1.Conduct research (independent and competitor) to identify trends, speakers, topics and opportunities for online promotions with the target audience in mind
2.Plan, develop and manage all webinar programmes, initiatives and calendars; working with the team to deliver monthly webinars across a range of regions and Industries
3.Gather, measure and utilise leads and awareness generated through webinar and supporting activities.
4.Work with the team to implement supporting promotions and target messaging before, during and after webinars, such as; Social media; partnerships, associations, magazines, COC; PPC; email etc, and gather results, analyse and report
5.Communicate with internal departments (may be overseas as well), in order to gather and utilise any feedback that may be useful as well as technical content needed for webinars and supporting promotions.
6.Communicate with internal departments (may be overseas as well), in order to gather and utilise any feedback that may be useful as well as technical content needed for webinars and supporting promotions.
7.Maintain and collect information on speakers and leads generated
8.Record webinars for use in promotion as needed through various marketing channels
9.Also, stay current with digital marketing trends and potential new channels and strategies to keep us ahead
10.Be able to work with design to create Social media ads and support all projects as needed. Social media platforms include Facebook and LinkedIn.
1.Qualification or Degree in Marketing and/or in similar field and/or equivalent work experience
2.Knowledge of webinars and content strategy as well as comfort with research, copywriting/writing
3.Comfortable with communicating with people on a daily basis.
4.Be familiar with and have an understanding of the marketing landscape, including paid, owned and earned media and how webinars and online promotions fit into this overall
5.Native level fluency in English
6.Broad understanding of global markets